The ima Flit 120 was designed during a collaboration between fisheries biologist, lure designer and professional angler Michael Murphy. It is a suspending jerkbait with a sharply angled, triangular cross-section for the best possible action.
The bait features a three-hook system for a better catch ratio and has a flat-side and broader back to perfectly imitate herring and other baitfish. The bait includes high-pitched BBs to imitate baitfish like gizzard and threadfin shad. The flat sides of the bait also enhance the flash from the bait as it moves through the water.