Michael Murphy made his mark as Fisheries Biologist, Lure Designer, and Professional Angler. He teamed up with ima Japan to create the next-generation jerkbait, the Flit.
ima combined Michael Murphy’s biology expertise with its advanced technology and the Flit 100 was born. Named for its erratic fleeing action and 100mm length, it was designed to “match the hatch.” It features a broad back, flat sides, and a narrows to match to mimic the flat-sided baitfish closely.