Surf Striper Fishing: Ray Serrano’s Guide to Yoichi 99 Ballista – Part 3
In Part 3 of our three-part series, West Coast striper hunter and ima Pro Staffer Ray Serrano shares his approach to the Yoichi 99
Surf Striper Fishing: Ray Serrano’s Guide to Sasuke 130 Goriki / Jetty 135S – Part 2
In Part 2 of our three-part series, West Coast striper hunter and ima Pro Staffer Ray Serrano shares how he uses two of his
Surf Striper Fishing: Ray Serrano’s Guide to the ima Glide 178 – Part 1
For anglers who live to target big striped bass in the surf, having the right lure for the conditions can make all the difference.
Meet the New ima Saltwater Lure: YOICHI 99 BALLISTA
Introducing the New ima Saltwater Lure, YOICHI 99 BALLISTA When distance matters, every extra yard can make the difference. The YOICHI 99 BALLISTA is
Why These New ima Saltwater Colors Were Designed for American Waters
When it comes to saltwater fishing, color matters—but the “right” color often depends on where you fish. For years, anglers across the U.S. have
ima Top Water Tips by Jake Maddux
If you like to catch summertime top water bass, ima Baits has a full lineup of baits in the styles and colors to meet
Scaled Finish Collection Arrives with the Return of Rock N’ Vibe & Flit 120
New SCALED FINISH Colors Two fan-favorite ima lures are making their long-awaited return. The ORIGINAL ima USA Model, Rock N’ Vibe, is back after
DO YOU KNOW THE MRD MARK?
MRD (Magnetic Rebound Driving) is an advanced magnetic weight transfer system developed by ima Japan. Designed for exceptional casting distance and faster lure response
Ima Holiday Gift Ideas 2025 – What’s the Best Lure to Gift This Season?
Ima Holiday Lure Gift Guide 2025 Finding the perfect gift for an angler isn’t always easy — but if they love Japanese lures, ima
New Colors & Restock -IMA Trout / BFS Lures 2025
IMA Trout / BFS Lures – New Colors & Restock for 2025 As the trout season settles into its cool, crisp rhythm, we’ve restocked
Why the ima Skimmer Is a Go-To Topwater for Fall Bass
Fall is here, and that means it’s topwater season again.I was reading a great article on BassResource about the best baits for October, and
PinJack 200 & Shaker: Proven Classics, Now in New Colors
Ima Japan continues to deliver fresh options for American anglers. This fall, two proven baits are hitting U.S. shelves with exciting new colors: the
New Colors Available Now – Big Stik, Skimmer, Roumba & Little Stik
“Fresh Colors. Proven Performers. “ ima has given four of its most iconic lures a bold new look. Whether you’re walking the dog, cranking
Fresh Colors Unleashed: New Looks for the ima Glide and Skimmer Grande!
New Colors, Bigger Bites – ima Glide & Skimmer Grande Just Got an Upgrade! Fresh new colorways have arrived for both the ima Glide
New Saltwater lures form Japan March 2025
In March 2025, we will have new salt water lures from Japan. Jetty 135S, Qualy 105F, Rocket Bait 75, kosuke 110F. Jetty 135S [Length]
ima glide and flit 100/120
IMA GLIDE AND FLIT 100 / 120 ima GLIDE The Ima Glide is a two-segmented bait that offers a new twist in the hard