New Baits, Lower Price for Core Lineup

For Immediate Release

Ima Lures, one of the most prestigious and renowned Japanese manufacturers of hard baits for both saltwater and freshwater species, has previously produced genre-defining, technique-specific topwaters for tournament anglers. In response to those anglers’ requests, at the 2014 ICAST show the company revealed the Ima Little Stik 135 and the Skimmer Grande 125, and also introduced the Ima Select Series, bringing over several models previously only available on the Japanese market. Additionally, as a result of new manufacturing efficiencies, the company was able to lower the cost on eight existing items while retaining the existing high level of quality.

The company’s US pro-staff expressed excitement about the new sizes of topwaters:

LittleStikPicture“I can’t wait for that Little Stik 135,” said Elite Series pro Fred Roumbanis. “I love the original, but it’s too big for many places. This one will be more of a tournament-sized bait. You’ll be able to use it coast to coast, from brim beds to the shad spawn, and of course the blueback lakes are where it’ll really be a big deal.”

Bill Lowen is most excited for the larger Skimmer Grande 125. “The original is a true finesse topwater,” he explained. “This one will have that same great ISKG153action but it will move more water. With more water displacement, you’ll be able to fish it in a chop when it’s windier.”

Since developing a United States office in 2007, Ima has been the leader in bringing innovative, imaginative and realistic pro-inspired lures to the American Market. Ima products are marketed and distributed in the US through Optimum Bait Company in Temecula, California. This year Ima will bring over additional items that up until now have exclusively been in the Japanese lineup, to be known as the “Ima Select Series.” At the same time, the prices of other products previously available in the US will be lowered in order to make them available to a wider range of anglers worldwide. This has been accomplished by changing the location of our production facilities. With its enhanced manufacturing technologies, lures will now be less expensive with no drop-off in quality whatsoever.